Dual Study Program at our Headquarters

You connect business and technology, rethink processes, and create digital solutions that deliver real value for our customers.

What you can expect

In the dual study program Digital Business at TH Ingolstadt, you combine business thinking with digital solutions. At university, you gain the essential knowledge – from business administration, IT, and data science to digital marketing.
In practice, you experience how this knowledge is turned into digital business models – for example in e-commerce, marketing, or platform services.
You analyze data, optimize processes, support projects, and learn how technology creates tangible benefits for our customers.

How you grow

Your start is clearly structured: onboarding, a buddy, and an individual practice plan provide orientation.
During your practical phases, you actively contribute – working on projects, sharing your ideas, for example when digital processes are rethought or optimized.
You rotate through different departments, build your network, and gain confidence step by step.
A wide range of learning opportunities and expert talks support your development – professionally, personally, and with future skills such as AI.
Regular feedback helps you grow – both professionally and personally.

What matters to us

Digital business is constantly evolving – and so are we. As your practice partner, we ensure that you keep pace.
We create a modern work environment where you can contribute, experiment, and take on responsibility.
We closely connect theory and practice so you can apply your knowledge and continuously develop your skills.

What you program improves the digital customer journey step by step – creating a better shopping experience for our customers.

What you can expect

In the dual study program Computer Science at TH Ingolstadt, you combine theory and practice from day one.
With us, you work in agile teams and develop digital solutions together with colleagues that stand up to real-world use – whether by further developing our AI applications or contributing to international projects.
Along the way, you don’t just learn how to code, but also how digital processes, interfaces, and user experiences interact – and how your expertise helps ensure that technology truly works for people.

How you grow

From day one, you won’t be left on your own: a structured practical concept ensures that theory and practice are meaningfully connected – step by step.
A comprehensive onboarding and your buddy help you settle into the team and everyday working life.
With each rotation, you get to know new departments, build expertise, and expand your network.
Training sessions and workshops support not only your professional development, but also your personal growth – preparing you in areas such as communication, self-organization, and future skills like AI.
And as you approach graduation, we support you with your bachelor’s thesis – from choosing a topic to supervision.

What matters to us

We want you to apply your expertise where it truly makes an impact – right in the middle of relevant tech projects.
That’s why we create an environment that doesn’t just rely on IT, but lives the mindset, ways of working, and dynamics of a tech company.
With agile teams, modern infrastructure, and room for your own ideas – embedded in a retail company that uses technology to create tangible value for its customers.
We see training as hands-on, collaborative, and always focused on enabling you to contribute your talent and continue to grow.

You combine business thinking with technological expertise and design digital processes that work – creating tangible value for our customers.

What you can expect

In the dual study program Business Informatics at TH Ingolstadt, you learn how companies think and act digitally.
You combine knowledge from business administration, IT, and process management – and apply it directly in practice with us:
for example in the further development of ERP systems, data analysis, or platform projects.
Along the way, you develop a strong understanding of how systems interact, how data is used, and which digital solutions help improve both our working environment and the customer journey.

How you grow

You start with a structured onboarding, and your training plan shows you the next steps along the way.
You rotate regularly between departments, work on agile projects, and learn how business requirements are translated into IT systems.
Training sessions, workshops, and future-skills offerings – such as AI or agile methods – expand your expertise.
Regular feedback supports both your professional and personal development.
And as you approach graduation, we support you with your bachelor’s thesis – from choosing a topic to supervision.

What matters to us

We want you to understand how technology creates business impact – and to think ahead, actively shape solutions, and take on responsibility.
That’s why we create an environment that offers structure while leaving room for initiative – supporting you in bringing business informatics to life in practice.
Whether processes, platforms, or reporting: you work on solutions that move our teams forward and enhance the customer experience.

In the dual study program in Business Administration, you combine business thinking with hands-on implementation – and actively help shape how we continue to improve as a retail company.

What you can expect

In the dual study program Business Administration at TH Ingolstadt, you learn how companies are managed – and how to keep the big picture in view. At our headquarters, you put this knowledge into practice: in projects and day-to-day operations, you collaborate with departments such as Controlling, Marketing, HR, or Logistics.
Along the way, you develop a strong sense for figures and interdependencies and see how decisions change processes – and what this means for our customers, both online and offline.

How you grow

A structured onboarding ensures a strong start and helps you quickly settle into the team and everyday working life.
With your individual training plan, you organize your practical phases, get to know new areas, take on responsibility, and contribute your ideas.
Training sessions, workshops, and future-skills offerings – from AI to data analysis – expand your expertise.
Regular feedback supports both your professional and personal development.
And as you approach graduation, we support you with your bachelor’s thesis – from choosing a topic to supervision.

What matters to us

For us, business administration is more than numbers. It’s about how companies create real value for their customers.
That’s why you learn to view economic decisions not only from a financial perspective, but also from the customer’s point of view.
You work in an environment where you can contribute ideas, take responsibility, and experience how your work makes an impact – for the company and for the people we reach with our offerings.

You combine business thinking with ecological and social responsibility and develop solutions that make companies fit for the future.

What you can expect

In the dual study program at TH Ingolstadt, you divide your time between university and our headquarters. You experience how we integrate sustainability into our day-to-day business – from procurement and logistics to sales.
You combine business expertise with topics such as climate protection, circular economy, and supply chain transparency, actively contributing to how we operate as a retail company in a resource-efficient, compliant, and responsible way.
You learn to analyze data, develop measures, and assess how decisions impact the environment, society, customers, and business performance.

How you grow

A structured onboarding makes it easy for you to get started in both your studies and your job.
Through your individual training plan, you get to know different business areas and gradually take on responsibility in projects where sustainability becomes tangible.
Training sessions and workshops support your professional and personal development – for example in ESG topics, reporting requirements, or sustainable supply chains.
Regular feedback helps you find your path. And when you plan your bachelor’s thesis, we support you from defining the topic through to submission.

What matters to us

For us, sustainability is not an add-on, but an integral part of our corporate strategy.
It is important to us that you understand how business decisions interact with environmental and social issues – and that you actively help shape this journey.
You work in an environment where your ideas are valued, you can take on responsibility, and you experience that impact matters – both ecologically and economically.