MediaMarkt and Saturn on track

Düsseldorf, 13 May 2026

CECONOMY AG (CECONOMY), the parent company of MediaMarktSaturn, is reaffirming its growth trajectory: The company is further expanding its market position in a challenging environment and sustainably increasing operating profitability. All strategic growth areas are driving the positive business development. This puts the company in a strong position to achieve all medium-term targets it has set for financial year 2025/26.

Customer focus and omnichannel strategy deliver measurable success

CECONOMY is making continuous progress in implementing its Experience Electronics strategy: Customer satisfaction (NPS) rose by 2 points to 62 in the first half of the year. At the same time, the online business reaches 26.3% in the second quarter and climbs to 28.5% in the first half of the year. With the integration of brick-and-mortar stores and digital business, the company underlines its transformation into the leading omnichannel service platform for consumer electronics in Europe.

Strong quarter, clear direction

In the first half of 2025/26, CECONOMY achieves sales growth of 4.0% to €13.1 billion (H1 2024/25: €12.8 billion), thus proving the sustainability of its business strategy. Adjusted EBIT climbs to €347 million (H1 2024/25: €304 million). In the second quarter, sales were at €5.5 billion (Q2 2024/25: €5.3 billion), up 4.9%1 year-on-year. Adjusted EBIT2 increased by €10 million to €27 million (Q2 2024/25: €17 million).

Dr. Kai-Ulrich Deissner, CEO of CECONOMY: "We consistently build a platform of real relevance for customers throughout Europe. Our stores can do more than just selling products. We develop digital services that build trust. Our customer experience online and offline grows together. The fact that our customer satisfaction has risen to 62 at the same time shows that our Experience Electronics strategy is well received. For me, this means: Those who are relevant to customers grow. And those who grow create room for the future."

International strength

Geographical diversity is paying off: countries such as Türkiye and Spain are developing profitably, compensating for regions that are under pressure in a weaker consumer environment. The international positioning gives CECONOMY operational resilience – and makes the company less dependent on individual markets.

Growth areas drive success

The strategic growth areas developed largely positively in the first half of the year and act as central drivers for achieving the medium-term targets. These future-oriented business areas are continuously increasing their share of overall performance.

In the Services & Solutions division, sales were up on the previous year in almost all categories. In particular, the sale of guarantee insurances continued to develop very well.

Retail Media almost doubled its income. Particularly pleasing: Many new customers from areas outside the industry are getting on board and generating additional income. The original targets for this area have already been significantly exceeded.

Marketplace continues to develop dynamically with over 2,600 sellers and around 4.0 million products. Sales grew at a high double-digit rate, driving strategic platform transformation. The company reached another milestone in the second quarter with the launch of the Marketplace in Switzerland. This means that the Marketplace now covers the countries where around 98% of the group's sales footprint.

Space-as-a-Service develops as a viable business model, generating sales independent of products. In Germany, the company has launched a strategic cooperation with the sporting goods manufacturer and retailer Decathlon: At the end of March, the first joint store-in-store space, which covers around 1,000 m2, opened. This year and next, the concept is to be expanded to other MediaMarktSaturn locations in Germany.

Free cash flow up slightly

At €-165 million, free cash flow in the first half of the year was slightly above the previous year's level thanks to a strong second quarter.

Remko Rijnders, CFO of CECONOMY: "We are growing dynamically and investing strategically in our most important growth areas. The customer is at the centre of every decision. This delivers results that we are very proud of. In this way, our strategic orientation creates sustainable success and strengthens our path into the future."

Outlook confirmed

For the financial year 2025/26, CECONOMY confirms its outlook: The company continues to expect moderate sales growth, to which the Western/Southern Europe and Eastern Europe segments are now expected to contribute. The adjusted EBIT target of around €500 million remains achievable, with expected improvements compared to 2024/25, especially from the Western/Southern Europe segment.

About CECONOMY

CECONOMY AG simplifies life in the digital world. The company is a leader in concepts and brands such as MediaMarkt, MediaWorld and Saturn in the consumer electronics sector in Europe. The companies in the CECONOMY portfolio have billions of consumer contacts per year and offer products, services and solutions that make life in the digital world as easy and pleasant as possible. In this way, they create added value for customers as well as for investors.