From retailer to platform

• Third quarter with 8.0% year-on-year growth in sales

• Nine-month sales increase to €18.4 billion (+5.0%)

• Adjusted EBIT reaches €342 million after nine months (+€62 million, +22%)

• Growth areas Retail Media and Services & Solutions as main drivers

• Online business grows by 18.3% in Q3, online share of total sales in nine months at 28.2%

• Hot summer leads to air conditioner boom

• Outlook for financial year 2025/26 confirmed

Düsseldorf, 30 July 2026 – CECONOMY AG (CECONOMY), parent company of MediaMarktSaturn, increased adjusted EBIT by 22 percent in the first nine months of the financial year 2025/26 – and thus grew for the 14th consecutive quarter. The drivers were a hot start to the summer, a booming online channel and growth areas such as Retail Media and Services & Solutions.

Robust business performance

With a strong third quarter of 8.0% sales growth, CECONOMY increased sales by 5.0% to €18.4 billion in the first nine months of financial year 2025/26 (9M 2024/25: €17.6 billion). Adjusted EBIT grew disproportionately by 22% to €342 million (9M 2024/25: €280 million), of which +€19 million in the third quarter alone. At the same time, the retail company's customer focus is paying off: the NPS rose by 2 points to 63.

Remko Rijnders, CEO of CECONOMY: "We have successfully evolved from a traditional retailer to a customer-centric omnichannel platform. Our focus is on creating moments of trust through personal advice, curated product selection and comprehensive service. The fourteenth consecutive quarter of profitable growth shows that our strategy is bearing fruit."

Hot summer and World Cup become sales drivers

The exceptionally hot start to the summer of 2026 ensured high demand for air conditioners, fans and cooling units. MediaMarktSaturn benefited from its wide product range and fast supply chains. With targeted World Cup campaigns, the company was also able to give a strong boost to the TV business.

Double blow: Online and stores are growing in parallel

MediaMarktSaturn's omnichannel strategy was clearly successful: its online business grew by 18.3% in the third quarter and by 10.0%1 in the first nine months. The online share of total sales in the nine-month period reached 28.2%. At the same time, the brick-and-mortar business grew by 4.8% in the third quarter and by 3.3% in the first nine months. This balance proves the potential of the omnichannel strategy, in which digital and stationary touchpoints complement each other perfectly.

Growth areas drive profitability

The strategic growth areas developed dynamically and increasingly established themselves as reliable drivers of profitability:

Services & Solutions recorded a strong increase in sales, consolidating its position as an important component of the strategy beyond traditional product sales. The business unit benefited from the growing demand for comprehensive services for all aspects of consumer electronics.

Retail Media almost doubled its sales, confirming the enormous potential of this growth area. Manufacturers and brands increasingly used MediaMarktSaturn's reach and data expertise for targeted advertising campaigns.

Marketplace contributed to the strong performance with double-digit GMV growth and continued to expand its product offerings. The platform has become an important ecosystem for third-party merchants and offers customers an even greater variety of products.

Free cash flow at previous year's level

Free cash flow in the first nine months was at the previous year's level. In the current year, however, it resulted to a much greater extent from the operating business development, whereas in the previous year a tax refund had a positive cash effect.

Outlook confirmed

For the 2025/26 financial year, CECONOMY confirms its forecast: The company continues to expect moderate sales growth, to which the Western/Southern Europe and Eastern Europe segments are expected to contribute. The adjusted EBIT target is around €500 million, with expected improvements compared to 2024/25 now in all segments.