New business areas drive growth at CECONOMY

Düsseldorf, 11 February 2026 – CECONOMY AG (CECONOMY) and MediaMarktSaturn have made a strong start to the new financial year: The first quarter, marked by Black Season and the Christmas period, is particularly important for business development, and the Group continued its successful growth course during this phase.

The retail company's customer focus is paying off in measurable terms: Customer satisfaction reached a new record level in the first quarter with a Net Promoter Score (NPS) of 61, a significant improvement on the previous year. At the same time, the online share exceeded the 30% mark – a new all-time high outside of lockdown periods. With the integration of brick-and-mortar stores and digital business, the company is underlining its transformation into the leading omnichannel service platform in Europe.

CECONOMY recorded adjusted sales growth of 3.4% to €7.6 billion (Q1 2024/25: €7.57 billion) in the first quarter of 2025/26 despite continuing challenging market conditions. Adjusted EBIT rose by €31 million or 11% to €311 million (Q1 2024/25: €279 million), marking the twelfth consecutive quarter of growth. This solid performance confirms the effectiveness of the strategy and cost discipline.

Dr Kai-Ulrich Deissner, CEO of CECONOMY: “Twelve consecutive quarters of profitable growth – this proves the sustainability of our Experience Electronics strategy and the robustness of our business model. During the peak season, we achieved record results both in online share and in customer satisfaction in the first quarter. Our investments in channel integration are paying off: Customers find us more flexible and responsive than before. This means that our omnichannel transformation is clearly gaining momentum. Growth and customer satisfaction go hand in hand. I would like to thank all my colleagues who are working hard to achieve our customer-focused goals."

CECONOMY's international positioning led to stable overall performance. While countries such as Türkiye, Spain, Hungary, Switzerland and Italy recorded robust sales growth and noticeably improved profitability, business in the rest of the DACH region was characterised by consumer restraint.

Several assortment categories especially benefited from increased demand during the Black Season and Christmas business. The company recorded strong growth in the floor care segment, driven by innovative new products. The gaming hardware categories, such as the Nintendo Switch 2 and the Playstation 5, as well as computer hardware and accessories, also performed very well. In addition, the toys segment grew significantly and achieved a substantial increase in sales.

The strategic growth areas all performed well in the first quarter, delivering a growing contribution to the improvement in earnings. An increasing proportion of the increase in profitability is attributable to these areas. Services & Solutions and Retail Media in particular once again posted strong growth in the first quarter.

The Services & Solutions segment recorded strong growth in both the online and offline areas in the first quarter. This was driven by warranty extensions, often as part of product bundles, which offer customers the ideal complement to their purchased product. In Germany, the company also expanded its range of insurance products.

Retail Media achieved significant double-digit growth across the entire product portfolio. A particularly high number of new customers from industries outside consumer electronics also contributed to this. The range is continuously being expanded with new products and innovative solutions to offer partners even more attractive opportunities to address customers.

Remko Rijnders, CFO of CECONOMY: "Our growth areas continue to develop positively and are an integral part of our business. Our Q1 figures confirm that we are on the right track: We are recording sales growth and improving our profitability at the same time. In doing so, we are keeping a close eye on costs and liquidity. This financial discipline gives us the leeway to make targeted investments."

Free cash flow developed very strongly in the first quarter, amounting to €1.4 billion. The main drivers are net operating assets and improved product availability, which boosted operating profit.

CECONOMY confirms its outlook for the 2025/26 financial year: the company continues to expect moderate sales growth, with all segments contributing. The adjusted EBIT target of around €500 million remains achievable, with expected improvements compared to 2024/25, particularly in the DACH and Western/Southern Europe segments.

About CECONOMY

CECONOMY AG simplifies life in the digital world. The company is a leader in consumer electronics in Europe with concepts and brands such as MediaMarkt, MediaWorld and Saturn. The companies in the CECONOMY portfolio have billions of consumer contacts per year and offer products, services and solutions that make life in the digital world as easy and enjoyable as possible. In this way, they create added value for customers and investors alike