Your Chance to Experience the Magic of Tomorrowland

Ingolstadt, May 13, 2026

Tomorrowland and MediaMarktSaturn are united by one shared vision: using technology to elevate experiences to the next level. As premium partners of the world-renowned electronic music festival and Europe’s leading retailer for consumer electronics, they are creating an international experience platform that brings together next-generation technology with Snapdragon® platforms and immersive festival culture – online, in-store, and live at Tomorrowland in Belgium.

The collaboration, first announced earlier this month, forms the foundation of the pan-European campaign “Tomorrow’s AI.”

On May 15, the collaboration kicks off with a standout highlight: an exclusive competition offering MediaMarktSaturn customers the chance to win one of the last remaining passes to the sold-out Tomorrowland 2026 – and enjoy one of the world’s most iconic festival experiences firsthand.

Your Chance to Experience the Magic of Tomorrowland

Tomorrowland is one of the world’s biggest and most celebrated music festivals. Every year, tens of thousands of “People of Tomorrow” from across the globe gather on the legendary festival grounds in Boom, Belgium, to celebrate electronic music in front of spectacular stages and performances from some of the scene’s biggest artists.

Thanks to MediaMarktSaturn, fans now have one more opportunity to be part of both festival weekends this July – with exclusive access to unforgettable moments, immersive experiences, and a unique fusion of music, community, and innovative technology.

Michael Schuld, CMO of MediaMarktSaturn: “Tomorrowland stands for something special: bringing people together and creating unforgettable experiences. That is exactly our mission at MediaMarktSaturn. We don’t just want to sell technology - we want to use it to create genuine moments for people. Through this partnership and together with Snapdragon, we’re giving our customers the unique opportunity to experience one of the world’s most spectacular festivals live.”

How to Enter the Competition

Starting May 15, fans can enter exclusively via the MediaMarkt and Saturn apps:

1.      Download the MediaMarkt or Saturn app and sign in with a myMediaMarkt or mySaturn account.

2.      Inside the app, participants must find three hidden puzzle pieces.

3.      To unlock the fourth and final piece, participants then visit a local MediaMarkt or Saturn store, where they can scan an in-store QR code.

4.      Once all four pieces are collected, participants are automatically entered for the chance to experience Tomorrowland live in Belgium together with MediaMarktSaturn.

Download the apps to participate via MediaMarkt App or SATURN App.

“Tomorrow’s AI” – A Campaign Designed to Inspire

The competition is part of the wider cross-channel Tomorrow’s AI campaign sponsored by MediaMarktSaturn and Snapdragon. Alongside digital activations, exclusive offers, and interactive AI experiences across retail locations, the collaboration will also come to life directly at Tomorrowland itself. Festival visitors will be able to explore next-generation Snapdragon technology and immersive AI-powered experiences at a dedicated on-site activation space.

Further details about the campaign and the full terms and conditions are available here.

Enter the competition directly via MediaMarkt or Saturn.