MediaMarktSaturn and Snapdragon become Premium Partners of Tomorrowland, launching pan-European campaign Tomorrows AI

As this year's Premium Partners of the world-renowned Tomorrowland Festival, MediaMarktSaturn and Snapdragon are seizing the opportunity to leverage a unique, high-impact brand platform to showcase both brands. This collaboration allows MediaMarktSaturn to demonstrate its brand claim Experience what’s Possible in a highly relevant cultural environment. Meanwhile, Snapdragon brings its role as a technology leader to the forefront, powering unforgettable experiences across the devices people love.

The three brands are connected by the unique electronic experiences they individually provide. “Tomorrowland creates a unique world built on celebration, unity, and unforgettable shared experiences. In collaboration with Snapdragon, MediaMarktSaturn gains a powerful international platform to bring Experience what’s Possible to life and show how technology can open up new possibilities for the People of Tomorrow,” says Michael Schuld, MediaMarktSaturn’s Chief Marketing Officer.

“Snapdragon unlocks next level experiences in everyday life, across the devices people love, including the PCs they use to create, stream and connect. Collaborating with MediaMarktSaturn and Tomorrowland allows us to bring our technology into moments of creativity, connection and culture. Together, we are showing how devices powered by Snapdragon X Series processors can enable richer, more immersive experiences, whether in store, online or at the festival itself,” says Richard Tinkler, VP Marketing at Qualcomm Technologies International, Ltd.

Tomorrow’s AI: A campaign designed to experience what’s possible – in stores, digitally and on the festival grounds

Through a 360-degree activation campaign spanning 11 European countries, fans of electronics – dance and physical products alike – can experience the partnership firsthand in MediaMarktSaturn stores, on digital channels, and on-site at the festival.

Starting May 15, MediaMarktSaturn will launch the campaign in all participating international markets. A cross-channel campaign will give people the last-minute chance to experience Tomorrowland live on site: a unique opportunity to join the sold-out festival. Planned measures include in-store experience zones showcasing next generation AI PCs powered by Snapdragon, special product offers, CRM integration with dedicated landing pages, newsletters, app-based mechanics, PR, and advertising.

During the festival weekends in July, the campaign will be brought to life through a jointly designed festival booth and immersive on-site activations that step beyond the physical world and enter a new digital realm – where creativity, identity and music come together. At the heart of this experience lies Snapdragon, powering every interaction, transformation and every moment in real time through the power of AI. To enable the entire community to participate in all the on-site activities, MediaMarktSaturn and Snapdragon will share content constantly via social media. Additionally, select creators will take their followers along.

This collaboration creates a high-impact platform for shareable content, brand visibility, and new business opportunities for MediaMarktSaturn and Snapdragon across Europe.

Europe-wide reach and relevance through the People of Tomorrow

The strategic relevance of the collaboration is underscored by Tomorrowland’s extensive reach throughout Europe and beyond. With over 850 artists playing at 16 stages the Belgian cult festival attracts 200,000 visitors per weekend and is generating enormous global attention and enthusiasm among fans.

Beyond the significant global interest, Tomorrowland unites a highly relevant audience with which MediaMarktSaturn and Snapdragon aim to engage. The People of Tomorrow are in their 20s and 30s. They are highly connected, experience-driven, and heavy users of devices for streaming, creating, gaming and working.

This highly attractive audience makes Tomorrowland a compelling platform for MediaMarktSaturn and Snapdragon to showcase meaningful, experience‑led technology at scale across Europe.

The official announcement video of the collaboration can be found here.

Announcement visuals can be downloaded here.