Contact
Press team MediaMarktSaturn
presse@mediamarktsaturn.com
MediaMarktSaturn launches Omnichannel Partner Programme
Independent retailers can convert their location into a MediaMarkt
MediaMarktSaturn develops a new partner model for entrepreneur-led locations. It enables local retailers to take over the operational management of a MediaMarkt store as partners while benefiting from MediaMarktSaturn’s brand strength, systems expertise and omnichannel capabilities. The existing store concept and customer experience will remain unchanged – in-store, online and across services.
Ingolstadt, 23 October 2026
MediaMarktSaturn, Europe’s leading consumer electronics retailer, is now seeking partners interested in joining the MediaMarkt network as independent business owners. The company plans to complement its existing store portfolio through the initiative and is therefore launching an Omnichannel Partner Programme.
The concept is based on proven partnership models widely used in retail, particularly in the food retail sector. Independent entrepreneurs will manage their locations with full operational responsibility, making decisions on staffing, local marketing and assortment priorities, while simultaneously benefiting from central purchasing, established IT and logistics infrastructures, nationwide marketing campaigns and the strength of one of Europe’s best-known consumer electronics retail brands.
With this new concept, MediaMarktSaturn clearly reaffirms its commitment to the strength of physical retail while unlocking new local growth opportunities. Partners contribute their regional market expertise, operational experience and close relationships with customers. They will be responsible for the day-to-day operation of the store, while MediaMarktSaturn will retain responsibility for the central commercial elements. These include brand management, product assortment, pricing, promotions, central systems and integration with digital offerings. The Partner Programme is fully embedded within MediaMarktSaturn’s omnichannel structure. Omnichannel services and the overarching customer relationship will remain integral parts of the familiar MediaMarktSaturn experience.
"Our strategy, Moments of Trust, is all about building strong customer relationships at every touchpoint – in-store, online and through our services. Local retailers know their regions and customers exceptionally well. With our new Omnichannel Partner Programme, we want to combine this local proximity with the strength of our brands, our omnichannel platform and our services. Together, we can create shopping experiences that are personal, professional and dependable," says Remko Rijnders, CEO of MediaMarktSaturn Retail Group.
"Physical retail thrives on people who know their customers, their city and their region. This is precisely the strength we want to leverage through our Omnichannel Partner Programme. At the same time, we ensure that our existing store concept, omnichannel offering and central standards remain fully intact," says Marcus Tengler, Vice President Real Estate & Store Concepts at MediaMarktSaturn Retail Group.
Application Process for Interested Retailers
The programme is aimed primarily at established retailers with experience in brick-and-mortar retail, strong local roots and a clear commitment to customer advice, service and customer satisfaction.
The specific requirements for partnership and the application process are currently being developed. For further information or to express interest, please contact Partnerprogramm@mediamarktsaturn.com.