DealMaxxing_Teaser

Maxx Your Life this Black November

MediaMarktSaturn combines a compelling lifestyle narrative with maximum convenience for customers

This Black November, MediaMarktSaturn is focusing on greater convenience for customers, technological innovation and an entertaining, relatable brand experience. Under the “Maxx Your Life” tagline, the retailer taps into a popular lifestyle trend, pairing great deals with forward-thinking service guarantees – brought to life through five everyday scenarios that show how technology can make daily life better.

Ingolstadt, 3 November 2026

MediaMarktSaturn is kicking off Black November 2026 with “Black Friday Deal Maxxing”, bringing a fresh approach to the bargain season. The campaign not only puts attractive discounts centre stage, but also deliberately taps into the phenomenon of personal upgrades to everyday life to show, in a highly differentiated competitive landscape, how customer-focused services make everyday life easier and the shopping experience more flexible. Customers benefit from seamless omnichannel integration and flexible services that save time and reduce effort. At the heart of the campaign is what is known as “maxxing”: the deliberate optimisation of every area of life – from workouts and beauty routines to film nights.

“Black November is highly competitive, and discounts alone are no longer enough to stand out. With ‘Maxx Your Life’, we’re tapping into the cultural trend of ‘maxxing’ and showing in an entertaining way how our deals, services and technology help people get the most out of everything they do,” says Michael Schuld, Chief Marketing Officer at MediaMarktSaturn.

Strong service guarantees for maximum flexibility

The communication focuses on tangible benefits that provide reassurance before, during and after the promotional days. Customers can have the products they want delivered straight to their homes with 90-minute express delivery, without a long wait. Those who prefer to order online can benefit from Click & Collect in just 30 minutes, collecting their purchases from their local store after half an hour. An extended returns period, lasting until after Christmas, also helps ensure a worry-free shopping experience. The package is rounded off with a range of additional benefits, including attractive loyalty rewards, extended warranties, and convenient payment and omnichannel options.

DealMaxxing

Five everyday scenarios, one message: make the most of everyday life

The campaign centres on five hero films set in the worlds of Beauty, Home Gym, Chill, Home Office and TV Night, in which everyday scenes are humorously taken to the extreme – from VR workouts and robotic vacuum cleaner helpers to family film nights. Saatchi & Saatchi (Creative), Stink Germany, Everything Is Computer, Accenture and Momentum (Production), and Ben Nakamura Whitehouse (Director) were involved in bringing the concept to life. Publicis AMP handled media.

The campaign combines emotional everyday moments with dynamic, sharply written storytelling, set to a bespoke soundtrack blended with MediaMarktSaturn’s own brand sound elements. It covers every touchpoint along the customer journey, from high-reach big-screen formats (TV and online video) and out-of-home advertising with direct QR code activations to a target-group-specific social media campaign across all digital channels.

The offers and services as part of Black November 2026 will be available from 3 November in the online shops and in all stores.

Official images and press material are available here.

German spot

English spot

Contact

Press team MediaMarktSaturn

presse@mediamarktsaturn.com