Europe's largest technology experience center: MediaMarktSaturn opens Tech Village Hamburg on Mönckebergstraße
05.08.2025 - 10:35
As part of its omnichannel strategy, MediaMarktSaturn continues to invest in its brick-and-mortar stores and is consistently expanding its store formats. The former Saturn store in the heart of Hamburg has been completely modernized and will reopen on September 5th as a "Lighthouse" store. This will unite the two future-oriented concepts, "Tech Village" and "Xperion," under one roof for the first time.
A superlative technology experience: Spanning approximately 15.000 square meters, MediaMarktSaturn is now presenting a "Lighthouse" format store in the Hanseatic metropolis. With brand boutiques, experience zones, and an impressive gaming area, the store offers a captivating customer experience that sets new standards in brick-and-mortar retail.
"Tech Village Hamburg embodies our 'Experience Electronics' strategy," says Sascha Mager, CEO of MediaMarktSaturn Germany. “We are emphasizing our goal of creating unforgettable shopping experiences and putting our customers’ needs first. In addition to expanding our online capabilities, we are investing in our brick-and-mortar stores and focusing on the right format in the right location. Mönckebergstraße, one of Germany’s most renowned shopping and promenade streets, offers the perfect conditions for establishing a central destination for tech-savvy customers.” This is the second Lighthouse-format store in Germany, following Berlin, and the eleventh across Europe. The company aims to have up to 20 such flagship stores in Europe by the 2025/26 financial year.
Toys and musical instruments are making their way in
Tech Village Hamburg spans five levels. On each floor, boutiques surround a central marketplace offering an extensive range of technology products. Even in the ground floor entrance area, customers are greeted with a unique experience: they enter the market through an LED tunnel, at the end of which a 3D LED wall with impressive animations welcomes visitors. In the 47 partner boutiques, leading brands such as Anker, Apple, DeLonghi, Dyson, LG, Philips, Samsung, and Sony present their latest highlights in immersive brand environments. Lego and Mattel, with a dedicated Barbie boutique, make their mark on the toy sector. MediaMarktSaturn also operates eight in-house boutiques. These boutiques focus on topics such as their own sustainability initiative "BetterWay," e-mobility, vinyl records, and – a first for MediaMarktSaturn – musical instruments. Across all floors, a total of seven experience zones invite customers to try out and interactively explore the latest products. The themes are constantly changing, ensuring that visitors can always discover new highlights. For the opening, Lego is showcasing a life-size replica of a Lamborghini, DeLonghi is presenting a coffee experience, and Samsung is displaying its latest household appliances and televisions. A coffee bar with seating and green spaces, along with 18 charging points for electric vehicles provided by E.ON Drive on the parking deck, complete the offerings.
An innovative connection to the world of art is also being created through a collaboration with the Hamburg University of Fine Arts. Students and artists can present their work in a dedicated space on the ground floor. Under the guiding principle of "Art Meets Technology," commerce is being creatively linked with social issues.
Gaming fans will get their money's worth
On the fourth floor, the "Xperion" offers a comprehensive gaming experience across approximately 3,500 square meters. Leading partners such as HP Omen, Meta, Acer, Asus, Logitech, Razer, and Intel invite visitors to try out their latest products across roughly 25 themed areas. In addition, there are nearly 200 professionally equipped gaming stations and an event arena with almost 200 seats, a large stage, and an LED wall. Influencers and streamers also have access to state-of-the-art booths from which they can produce their content overlooking the arena. The main area of the Xperion Hamburg is accessible to all ages.
Omnichannel experience
The spacious service area in Tech Village Hamburg offers MediaMarktSaturn's usual comprehensive range of services and close integration with the company's online services. Customers have seamless access to all omnichannel offerings, including in-store pickup of online orders and a direct delivery option within 90 minutes, implemented in partnership with Uber.
Omnichannel experience
The spacious service area in Tech Village Hamburg offers MediaMarktSaturn's usual comprehensive range of services and seamless integration with the company's online services. Customers have uninterrupted access to all omnichannel offerings, including in-store pickup of online orders and a direct delivery option within 90 minutes, implemented in partnership with Uber.
Caption for cover photo:
Grand opening of Lighthouse Hamburg (from left to right): Marcus Tengler (Vice President Real Estate & Store Concepts), Dr. Karsten Wildberger (CEO MediaMarktSaturn), Sultan Kaya (Managing Director Tech Village Hamburg), Dr. Sascha Mager (GMD MediaMarktSaturn Germany), Hubert Kluske (MD Sales MediaMarktSaturn Germany)
