Ceconomy Logo
Swirl
CI Kick Off Meeting

Our Corporate Influencer Initiative - From Me to Us

Why does this community exist?


The MediaMarktSaturn Corporate Influencer Community has a clear goal: to highlight colleagues who demonstrate integrity, personality, and enthusiasm for their work. It shapes our culture, fosters networking, and makes pride in our work tangible both internally and externally. Its members are far more than just social media influencers—they are authentic, approachable ambassadors for #TeamMediaMarktSaturn.


How does the initiative work?


The initiative follows a strategic approach across three levels: organization, team, and individual:


  • Organization – establishes the framework: from social media guidelines and legal clarity to a shared set of values.
  • Team – coordinates, supports, and structures: The interdisciplinary core team combines community management, mentoring, and role clarity.
  • Individual – is at the center: Every corporate influencer brings their own voice, perspective, and impact—both internally within the company and externally to the public.


Our motto: Community Building First. Because change doesn’t start with programs, but with people connecting.

Iris CI

What our patron Iris Prüfer says


The Corporate Influencer Initiative is firmly anchored in our HR strategy and serves as a central cornerstone for the further development of our company—particularly in the areas of


Personalized Service,

Female Share

and Leadership.


Our CHRO, Iris Prüfer, sums up the initiative’s mission as follows:


“For us, corporate influencing means people standing up for MediaMarktSaturn with conviction and passion. Within the community, this becomes a shared movement that shapes culture and builds trust—both internally and externally.”

To play this video, please open the privacy settings (fingerprint icon), click on “Comfort” and then on “Provider information.” Activate the YouTube cookie there.

Available in German only

What exactly is happening?


The community launched in the summer of 2025 and has been meeting weekly ever since. One key focus is on personalized service: Through original content created by the community—short videos, landing pages, and service tips—a growing network of knowledge and influence is emerging: our “Community of Interest.”


The Corporate Influencer Community is active on social media under the hashtag #TeamMediaMarktSaturn: Just follow us.

Our Corporate Influencer Community

Susan Funke EN
Daniel Da Silva EN
Barbara Ivantchenko EN
Junger Ebner

Dr. Winfried Ebner

MediaMarktSaturn

ebnerw@mediamarktsaturn.com

Culture & Engagement

Annabel Klarwein

Annabel Klarwein

MediaMarktSaturn

klarwein@mediamarktsaturn.com

Community Management