Why circularity matters

Keeping products in use longer is one of the most effective ways to conserve resources and reduce emissions. But what exactly does “circularity” mean in consumer electronics?

Whether it’s repairing a device, trading it in or choosing a refurbished product, our everyday decisions about technology can have a bigger impact than we think. Dr. Friedrich Bohn from the Helmholtz Centre for Environmental Research explains how circularity works in practice, why it matters for the future of our resources, and the role MediaMarktSaturn can play in helping customers make more sustainable choices.